Social Media Specialist Job at The Planet Group, Irvine, CA

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  • The Planet Group
  • Irvine, CA

Job Description

Job Description

The Planet Group is seeking a Social Media Specialist to join one of our well-known global pharmaceutical clients.

The Social Media Specialist will have a proven track record with organic posting, managing paid advertising campaigns and leveraging social listening tools.

  • Pay : $35-$37/hr depending on experience (W2 and benefit options)
  • Location : Hybrid ( Irvine, CA)
  • Duration: 12 mo to start (potential to extend / convert)

Social Media Specialist Responsibilities

  • Plan, execute, and analyze paid social advertising campaigns in alignment with goals and compliance guidelines.
  • Reconcile and submit monthly invoices and client billing.
  • Support day-to-day social operations by managing workflows, timelines, and deliverables across paid and organic social initiatives.
  • Monitor online conversations and trends using social listening tools to identify opportunities, risks, and consumer sentiment.
  • Drive and measure organic social media engagement through audience targeting strategies and content creation input.
  • Compile regular reports on social media performance, providing clear insights, recommendations, and strategic guidance to stakeholders, in partnership with the Social Media Strategist.
  • Collaborate with cross-functional teams (media, analytics, account teams) to ensure implementation of paid activity, alignment on messaging and explore new opportunities.
  • Ensure industry updates are relayed to teams.

Social Media Specialist Qualifications:

  • Bachelor’s degree in marketing, communications, or related field.
  • 4-6 years of social media strategy experience in healthcare or highly regulated industries.
  • Expertise in paid social ad management and campaign optimization.
  • Proficiency with social listening platforms and analytics tools.
  • Proficient in Excel and PowerPoint.
  • Strong understanding of organic social growth tactics and best practices.
  • Excellent analytical, reporting, and presentation skills with demonstrated ability to analyze performance data, identify trends, and draw actionable insights.
  • Exceptional attention to detail and data accuracy, with experience validating and quality-checking reports.
  • Strong written and verbal communication skills, with the ability to communicate effectively with senior stakeholders.

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